Complex AI products, made clear.
A creative studio built by people who ship AI systems, for people who ship AI systems. The hardest part of selling an AI product is making a stranger understand it in ninety seconds - that is the job we do.
Playable, web-based experiences that make your product understandable and provable in the browser. Not a video about the thing - the thing itself, in miniature.
High-craft motion and screen-based films, no shoot required, that turn a dense product into a clear 60-120 second narrative.
Identity and design systems for AI startups - built to read as credible and specific in a market drowning in the same purple gradients.
Case: make "grounding" mean something in eight seconds
"Our AI is grounded in your documents" is the most common claim in enterprise AI, and the least understood. Explain it to a buyer in one interaction, not one whitepaper. This piece is a demonstration we built for a generic concept, not client work.
Don't describe grounding - let the visitor switch it off. One question, one source document, one toggle. The difference between an answer with receipts and a confident answer with none makes the argument no paragraph can.
The same muscle as our eval pilots: interaction as proof. A visitor who flips the toggle twice has understood the product better than one who watched a two-minute video. We built a companion explainer on calibration - the review gate, playable in the browser.
"What's the return window for opened electronics?"
Every claim traces to a span in the source. That is grounding.
Case: explain "confident-wrong" in forty-four seconds
The idea behind everything we do is hard to say in a sentence: the most dangerous AI answer is the one that is fluent, confident, and wrong. Make a stranger feel it, fast. A demonstration we produced. No client involved.
One real case - a legal answer that is true as a rule and wrong at the edge - carried through the turn, the cost, and the fix. Type does the acting, one idea per beat. The voice is a calm practitioner, not an ad.
Motion Canvas for the motion, Kokoro for the voice, Whisper for the captions - all open source, all run locally. The same pipeline builds a client film from your product at 60 to 120 seconds.
A demonstration we produced · the legal case is real (firing after a workers' comp claim) · the "94%" bar is illustrative · built with Motion Canvas, Kokoro, Whisper
Case: a launch film's opening beats, rendered live
Show the shape of a launch film in its most testable form: this is a motion sketch for "Ledgerline," a fictional finance product - the first twelve seconds of a launch narrative, rendered live in your browser instead of shipped as a video file. What you see is the craft itself, running.
Launch films earn attention with rhythm, not effects: a claim, a counter-claim, the product beat, the proof beat. Type does the acting. Screens appear only when they pay off a line.
Script → boards → type animation → screen inserts → sound. The one product beat we chose to show is the system asking a human on the $18,500 wire - reliability as a story beat, not a feature list. For client films the same beats run 60-120 seconds with real product footage and a mixed score.
Twelve seconds a stranger can judge in a single watch, reproducible in any browser with no video file to host. It carries the launch-film craft and the confident-wrong through-line in one artifact. Ledgerline is fictional; nothing here is client work.
ledgerline
Your books close in nine days.
It's not the math.
It's the missing receipts.
ledgerline
Close in two.
Rendered live in-browser · Ledgerline is fictional · client films are built from real product footage at 60-120s
Identity: the same product, twice
The fastest way to judge identity work is to watch one product wear two skins. Ledgerline is the fictional finance product the film above launched. Flip it between the template look every AI product ships with, and the system we drew for it.
the template look - swap the name and it could be any AI product
A demonstration we produced · Ledgerline is fictional · a real engagement delivers this system for your product: wordmark, palette, type rules, mark, and written usage guidance
Send us what you have. We'll build you a sample.
A doc, a demo recording, a deck - whatever exists. We'll come back with a concrete piece: an explainer concept you can click, a film's opening beats, or an identity direction. You'll judge the work, not a portfolio's promises.
Send us something Run a free checkNo mail app?